The Marketing Problem Solving site and the Web Business Strategy site are based on undergraduate courses taught by Professor Randall Schultz at the University of Iowa from 1991-2007. You can learn more about the professor here. You also can visit the course Web sites for Marketing Management and Web Business Strategy.
Background on the relative lack of principles in marketing textbooks which motivated the development of the Marketing Problem Solving Web site is found in this paper.
Many original concepts have prominent organic search result positions on Google.
The Collegiate Gothic building shown on the home page is Boyd Tower at the University of Iowa.
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