Useful marketing ideasThe Marketing Problem Solving site and the Web Business Strategy site are based on undergraduate courses taught by Professor Randall Schultz at the University of Iowa from 1991-2007. You can learn more about the professor here. You also can visit the course Web sites for Marketing Management and Web Business Strategy.
Background on the relative lack of principles in marketing textbooks which motivated the development of the Marketing Problem Solving Web site is found in this paper.
Many of the key "Invented here" concepts have prominent search results positions on Google.
A note about site design
The sites have simplified designs to aid their educational purpose. The primary font for textual material is Times New Roman for readability. The font size is adjustable in the browser or from the page. In your browser go to View, Text Size (or similar) and select the font size you prefer.
The acacia tree logo and favorite (bookmark) icon reflect the original safari theme of Web Business Strategy. The Collegiate Gothic building shown on the home page is Boyd Tower at the University of Iowa.
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