HISTORY

§ Chinese translation published by Shanghai People's Press, 2003.

§ Paperback edition published by Kluwer Academic Publishers, 2002.

§ Market Response Models: Econometric and Time Series Analysis, Second Edition Boston: Kluwer Academic Publishers, 2001, 501pp.

§ Market Response Models: Econometric and Time Series Analysis. Boston: Kluwer Academic Publishers, 1990, 388 pp.

§ Marketing Models and Econometric Research. New York and Amsterdam: North Holland Publishing Company, 1976, 300 pp.
    (by Leonard J. Parsons and Randall L. Schultz).