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| Web Business Strategy is a project-based course with a strong entrepreneurial orientation where learning is based on doing. What students do is create Web businesses. As background, students learn about Internet commerce and Web site design, but the goal of the course is to generate a set of Web businesses that have real or potential commercial value. Hence, the most important aspect of the course is business strategy. To maximize learning, students are asked at the beginning of the course to rank themselves on the following scale of technical knowledge: 1. No HTML or graphics skills; 2. Some HTML and graphics skills; 3. Advanced HTML and graphics skills. Each student will include in their Learning Contract an honest assessment of where they rank on this scale. Students will be expected to complete their projects by moving up at least one rank. Students with advanced skills will make special arrangements with the instructor to develop other special complementary skills that will help them in their career. In addition, each student will include in their Learning Contract an indication of their level of knowledge of e-commerce issues such as business models, shopping carts, security and privacy. Because the course focuses on entrepreneurship, students are encouraged to develop real businesses even if they have no specific plans to develop them further after the course ends. This allows projects to be developed that have commercial value or the prospect of commercial value. Thus, the projects in Web Business Strategy are not artificial because learning is best accomplished in a real and not artificial environment.
First Day Assignment
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