Complete Listing of All General Comments About 6M:147¹

Excellent course – one of the top classes I’ve ever taken.

Best class I’ve taken here!

Great class, most interesting of marketing requirements.

It was a great class & I would recommend it to other students. I learned a lot! It is nice to read the WSJ and understand what companies are doing & if it is good or bad.

This was a great class. I feel like I learned a lot from it.

Great class.

Overall – great class! I (sic) good overview before I graduate!

Very well organized class! Enjoyed coming every day.

Great course!

I liked the course. It made me more interested in marketing.

It was a very practical application of concepts that have seemed isolated to just the classroom in the past.

(Comment on open notes tests)

[10 papers with no general comments]

One of the best marketing classes I’ve taken.

Good class.

Good course.

[16 papers with no general comment]

I thought it was a very valuable and rewarding class, one of the best I’ve taken at the University of Iowa.

Excellent course that actually challenges your thought process with solving problems in marketing. Best teacher in all marketing I have taken at Iowa.

A great class!

I have enjoyed this class and I am very happy that I left Iowa with such a great feeling. Thanks.

I know I don’t have the portions filled out that will help you the most, however, I really enjoyed this class and despite the short length, I feel that I have learned and retained the most marketing information compared to any other course I have taken here.

[2 papers with no general comments]

It was a great class. It was also without a doubt one of the most important marketing classes. (It taught me the most important things that I will realistically use on a regular basis in real life.)

This was one of my favorite classes of my college career. I learned the most and I had a good time doing it. This class is the perfect way to end my time at the U of I!

Very good final class, one of the best I have taken!

This class was very enjoyable & probably the best "business" course I’ve taken. I have learned a lot about the marketing aspects & been able to apply it everyday! This was a great way to end my career @ U of I!!

This was the most interesting class I have taken. I have also learned material I can take w/me.

Wonderful, well-instructed class. I’m glad I got to end my college career on this note.

Prof. Schultz is one of my favorite professors in my 4 years here! Keep it up! I’ll miss you next year!

Thanks for teaching something real that was also fun.

Great class overall. Very educational.

Great class.

It was a great class!

It’s a great class!

Overall excellent class.

It was probably one of the most "real" marketing classes in that the content learned or relearned, couple (sic) with the WSJ, providing a very fun but educational experience.

I liked Schultz -- he is a great instructor. He was organized, he presented info in an intelligent manner, seemed interested in material and would help you if you need it. It was a good year.

I really enjoyed this class and feel like I’ve learned a lot of things that I can apply to everyday marketing.

Helped me grasp the concepts by applying them rather than memorize & repeat.

Very valuable course.

(2 comments on group presentations)

(2 comments on workbook)

[10 papers with no general comments]

I enjoyed this class the most out of all my marketing classes ever!!

Of all my classes this semester I appreciated this one the most.

Great course to wrap up marketing material! Instructor was very interested in teaching this course.

Great class. Don’t change anything.

I loved this class!

Overall a very good class. I feel I am leaving here w/ a lot more knowledge of marketing skills & techniques.

I feel that there is so much real life current topics & examples that help out so much!

Overall an interesting class.

(Comment on workbooks)

[22 papers with no general comments]

I think this was the best class I have taken at the Business School yet.

Best marketing class I have taken so far.

This by far has been one of the best courses I have taken so far at the University. I wanted to come to class and read the material to truly learn it. I felt the concepts I learned were the most concrete concepts I have learned so far and the ones I will take with me when I leave.

One of the best courses I ever had.

I can’t say enough things about Professor Schultz! I have learned so much in his class. He’s an awesome Professor and I always tell everyone that is going to take his class that he is. The way he taught this class, I think enabled me to learn so much.

I wish Professor Schultz taught several other marketing (undergraduate) classes. I have never felt so involved and so interested in a class before. After taking this class I almost feel I’ve been cheated in other classes at the UI because I have learned so little. This class has been the most "real-world" oriented class I’ve been part of. And I’ll miss it.

Enjoyed class and can honestly say that for once I learned something that I will use in the future.

I like the class and you shouldn’t change a thing.

I feel this was a very useful class and it will be beneficial to me in my future career. The teacher had great enthusiasm and made it rub off on us.

I found the classes very enjoyable.

Good course to really shape what marketing actually is – Provides confidence in your knowledge.

Good preparation course for working world.

(2 comments on workbooks)

[7 papers with no general comments]

One of my favorite classes at the U of I. Really prepared me for post-graduation.

Great class to take – one of the best I’ve had here! I learned a whole new array of marketing material and feel confident that I could solve real-world marketing problems.

Great course, good teacher, very interested in the students.

Good class – different from others in that it is flexible and does not depend on stringent notes and textbook material.

Valuable experience gained.

Fun class w/interesting teacher.

Fun & interesting course – but too many journals.

(Comment on guest speakers)

(Comment on grading)

(Comment on dropped keys)

[8 papers with no general comments]

No real incentive to coming to class!

[6 papers with no general comments]

SUMMER 1998

This was, by far, the best class I’ve taken at the University of Iowa.

Best class I have ever taken.

Great class; I have gain (sic) tremendous knowledge which I can apply to the real world. Thank you!!!

A great application class. I feel ready for the real world now.

Very good course to learn material I will actually use when I graduate.

Good fun informative class.

(Comment on workbooks)

(Comment on notes)

[4 papers with no general comments]

This has been the best class that I have ever had. It has prepared me for a career in marketing. Up until this semester I was not even close to being ready to graduate. Professor Schultz is my mentor and he has provided me with exceptional confidence in my knowledge and skills of business and marketing.

Prof. Schultz is an extremely intelligent, humorous, organized, & effective individual. His teaching really aided my learning, and he added a special "ingredient" to make the class enjoyable & fun. He encouraged participation from the entire class.

This was really my best class during my years in Iowa City...Thanks (smiley face!)

This was my favorite class at U of I. I felt that I actually learned something that will be applicable to my future.

One of the best classes and most useful classes I have taken.

This has been one of my favorite classes in college! I would take it again if I could.

I feel this is one of the most valuable marketing courses I’ve taken.

This was a real good course, one of my favorites within the marketing department.

Rivals ad theory as best class ever attended.

Great course. Over all rivals ad theory for the best course ever award.

This has been one of those classes that I have actually learned a lot of concepts that I will be able to apply later in life! It is definitely one of my favorite classes.

Great class – wish I could take it over and over and over.

It’s a really great class. I had fun and would recommend it to other people.

- very interesting - great class - enjoyed discussions.

Excellent course!

I loved this course!!

Interesting class! Enjoy reading the WSJ more so than ever now that I can apply concepts to the articles.

- I was able to gain many new concepts that I know I’ll be able to use in the future if I work in the area of marketing. - The class was fun, and I really enjoyed it!

I recommend the course for anyone interested in Marketing. (Very interesting)

As an interviewing senior, I respected Prof. Schultz because he understands that we have many different responsibilities yet he constantly makes his class strive for the best & believe in their abilities.

It’s a great class to discuss in interviews!!

Although writing the workbook is a big challenge for me, I learn a lot from doing it.

- Nice to apply concepts to real life situations.

(Comment on past students)

(Comment on ties)

[15 papers with no general comments]

Overall, this is a great class. The instructor makes everyone feel good & the students learn a lot. This school needs more instructors like this one.

I enjoyed it a lot and learned a great deal.

The WSJ workbook was a great idea. Prof. Schultz is very personable & easy to talk to - very important in a professor.

... All in all a great class.

It has been a very useful class and feel that all aspects should remain the same.

Very real world and applicable experience!

(Comments on WSJ and case topics)

(Comment on course outline)

I enjoyed the class for both the material and the environment...)

(Comment about Bailey)

(Comment on WSJ articles)

[10 papers with no general comments]

(Comment on workbooks)

(Comment on instructor)

[2 papers with no general comments]

This is the best class I’ve had at U of I. Instructor was fun & interested in students both scholastically and personally.

This class has offered me more valuable & useful information for my future than any other in my education at the university.

This is one of the best classes I have ever taken. Honestly.

Excellent class – I’ve learned more in this class than in others I’ve taken. Real valuable material to help out in the future.

Great class; one of the best.

Great class! My favorite class overall. Thanks for the experience!

The instructor was the best!! Professor Schultz is a sincere person who cares that his students are able to meet the challenges of real life experiences.

Wonderful class. I feel much more knowledgeable about marketing concepts. This instructor gave me a lot of confidence about my abilities.

I felt that I can take away a lot of what I learned and apply it to a realistic situation. In addition I enjoyed just going to class because I found it more interesting than previous 6M courses.

I had to miss a couple weeks of class & Prof. Schultz was the most helpful, understanding person ever. It was reassuring to me to have such a great teacher!

It was a great class – a wonderful way to end my college career.

Prof. Schultz was funny, interesting & a great prof. The materials discussed in this class were more thought provoking & applicable to a professional career in mktg.

The class was very interesting & really helped tie all marketing issues together.

It blends all of the other marketing courses together very well.

Fun class – it was real.

I though it was a very good class.

An enjoyable "adult" level class.

This was a good class overall.

Overall I enjoyed the class and I felt that it was a great learning experience. However, it would be nice if you showed us a little more respect and didn’t treat us like idiots.

(Comment on group presentations)

[5 papers with no general comments]

Very helpful for sales, advertising, mktg. career.

Good stepping stone into real life problems.

[7 papers with no general comments]

It is one of my favorite classes and I’ve heard the same thing from other past and present students.

This course has helped pull everything together. I was feeling like I didn’t know where my education was going, but this class showed me that I had learned what I needed to know – I just didn’t know how to put the knowledge together to be useful in my career.

I think this is a great class to sum up all of our marketing courses. We were given the opportunity to apply everything we have learned in 4 years! (A fun class to take as your last class.)

I really enjoyed this class. I’m glad it was one of my last experiences at Iowa.

I felt this was a great course. One of the many I’ve taken that really helped me in applying what I have learned. Will be beneficial in real jobs in the future.

This was one of my favorite classes since I‘ve been at the U of I. It brought meaning to issues I’ve only been memorizing.

Excellent course!

Great course.

Great Class Prof. Schultz!

This is a great course. I learn [sic] so much about marketing from this course.

I’m glad all marketing majors are required to take this course.

(Comment on outside speakers)

[6 papers with no general comments]

Probably the most valuable course I have taken at the U of I. Highly recommended! Wouldn’t be the same without this professor!

I’ve learned more in this class than any other at the U of I.

I truly feel this was one of the most interesting, educational, and enjoyable courses I’ve taken at the U of I.

This was the best class I’ve ever taken. I learned more in this 1 class than all other marketing classes combined. You are an excellent teacher.

This has been the most interesting and rewarding class that I have taken during my participation in the business college, largely due to the talents of the instructor.

6M:147 against the Bears in overtime and Schultz beats the whole team with all limbs tied together! Go Schultz.

I think I learned more in this class than all of my other major classes combined!

I learned more from this class than any of my other marketing classes because we applied things to stuff going on in the business world.

I loved the class. I gained the most knowledge from 6M:147 than any other class!

Very practical class to learn about Marketing. Most useful Marketing class I have ever taken.

This really was one of the most interesting and beneficial classes I have taken here. It is too bad that more classes were not like this and I had to wait until the last semester to experience it.

This was my favorite marketing class – I learned a lot about what marketing entails. I really wouldn’t change anything.

Format was one of the best yet in college. Real life, real info, real teaching made this class exceptional.

I would, and have recommended this class to other students. I think it needs to be offered at more times though. At least 2 sections to choose from, but with you as the instructor.

This course greatly increased my knowledge and application of marketing principles.

Over all I really enjoyed the class. Thank you.

Well taught. Well planned - I like the schedule of Monday WSJ Wed Speaker/discussion Fri class. I think that from this class I have learned the most with regards to solving Mktg. problems of companies - relates very well to real world applications.

I liked how he got the class involved without making people feel stupid.

Every concept was clearly applicable to everyday marketing happenings in companies - that is exciting.

Very educational as well as fun!

Good wrap up of concepts learned in PBAB marketing program.

Very good class. Probably best related marketing class for real life situations.

Good course; I’ve recommended it 2 friends!

It was a fun class for the most part! One of the best marketing classes to be taken.

I like the way the course forces you to apply what you’ve learned to real-life situations instead of reading out of boring [old] text all of the time.

(Comment about how to do workbooks)

(2 comments about optional final)

[14 papers with no general comments]

Best course I’ve taken at Iowa or any other colleges I’ve been too (sic). I have really enjoyed this course. Thanks!

One of my most memorable classes in my college experience.

Overall, I enjoyed this class very much. Course content & materials were relevant to the "real world" & as a graduating senior, this is imperative.

Great class! It was fun and a great learning experience.

Good overall class.

I have already recommended this course to friends (even though it’s required) but I know they are interested in taking it.

Decent class. (Comment about office hours)

I think it’s beneficial. It’s too bad so many take it their last semester b/c many people’s interest in school just drops at some point.

(Comment about no textbook)

(Comment on workbooks)

(Comment on midterm)

[11 papers with no general comments]

(Comment on instructor)

[3 papers with no general comments]

(Comment on instructions)

I consider this course to be the most enjoyable course I have taken at UI, as well as, the course that has taught me the most about what I consider important to me and my future.

This was one of the most challenging and useful classes I have taken at the University of Iowa.

I have to say that this is probably the best course I have taken at Iowa.

This has been one of the best classes I have taken here at the University. The material covered was interesting & taught by one of the best instructors I have ever had.

This has been my favorite course over the past 2 years I’ve been attending the School of Biz. I enjoyed the instructor’s good sense of humor and expert knowledge in the field of marketing.

Overall the best class in this school.

By far the best business class & instructor I’ve had as an undergrad. Todd was also a great help to out learning.

I feel this class was one of the most valuable I have taken. I loved attending class, it was a good atmosphere, material was clear, etc. I learned a lot and did not feel overwhelmed or like there were a bunch of concepts I didn’t understand.

The best marketing class I’ve had at Iowa mainly because it has a great teacher who knows how to teach effectively & still keep class interesting. (smily face)

Keep up the good work! You are truly a good professor and it shows you care about your students. Keep teaching.

This has been one of my favorite courses. Challenging, useful, fun! [smily face]

Most definitely, the best class within the marketing dept. Learned more in this semester due to this class than previous.

One of my favorite classes thus far in the business school!

I really enjoyed this class. I wish we were forced to turn [in] the WSJ applications every week.

This was probably the most interesting class that I have had in a long while.

I enjoyed this class because of the teaching method, the way it was set up, and the instructor seemed relaxed.

Excellent preparation for the real world.

Excellent course! Very good learning experience.

It made me think, rather than reading a text and memorizing.

Overall a pretty good class.

(Comment about workbook)

(2 comments about final exam)

[11 papers with no general comments]

Probably the most informative and useful class I have taken at the U of I. Also the least painful to sit through. Usually I find professors a total bore in the lecture session – nice to learn something & enjoy it for a change!

I really had a positive learning experience and gained confidence in my abilities to apply marketing concepts to real issues & products.

An excellent class, which I will carry my experience throughout my career.

I would recommend Professor Schultz to other students.

[No general comment]

This has been the best class I’ve taken at the University of Iowa. Prof. Schultz is a great teacher.

With out (sic) a doubt the best class I’ve taken, because it dealt with real/current issues of marketing.

Excellent class! I learned much more than I have in any other class at the University. The info I learned I will retain for a long time & not forget it 2 weeks after graduation.

By far my favorite and most valuable class I have taken at the University of Iowa.

This class has been one of the absolute best I have experienced at the University of Iowa, and considering some of the awful courses required, this has been a dream [smily face].

Best marketing class I’ve had here, I really liked this instructor (Prof. Schultz)

Best marketing course taken at U of I! excellent way of presenting material.

This was one of the most educational classes I had at the University of Iowa. The class dealt with real issues not text.

One of the best classes I’ve taken. The format of the class was well understood & the tests were fair. The best part of he class was actually looking at situations that apply to concepts instead of just reading about them in class.

I think this was the most useful class I’ve taken at the U of I. I can definitely apply the things I’ve learned to actual marketing situations. I really enjoyed the course.

This was one of the best class (sic) that I have ever taken.

By far one of my favorite marketing classes.

It was one of my favorite classes!

This was one of my favorite courses at Iowa. It was correlated with real world applications which made the course both educational and fun.

One of the best here at U of I. Using WSJ instead of text was great.

One of the best classes at the UI—no boring texts or lengthy lectures/virtually every class was interesting and I was able to learn at least one aspect of marketing every session.

Very enjoyable class.

It’s a very good course, and I feel I have learned what marketing really is.

Actually, if all of my teachers were as interesting and easy to follow as you, classes would have been that much better.

I think this class is an excellent preparation for my life after graduation in the mktg. "world." Prof. Schultz is a very good instructor.

The course is an excellent capstone to the marketing information and classwork I have already taken. It was definitely worth taking, which seems much more than some of the other courses.

It was a very valuable class in my learning experience at the University of Iowa.

I really enjoyed Prof. Schultz. I definitely would recommend him to other students b/c I think he aided my learning a great deal.

Good learning experience.

All disciplines should take it if they want to know how to tame a marketing personnel (sic).

This course is not for procrastinators! Please persuade students next semester to read WSJ throughout the semester.

General comment from "course material" question: …this has been my best class experience at the U of I. For once I felt that what I was learning I would actually want to take with me to the real world.

[6 papers with no general comments]

I thought this was probably the best & most useful marketing class, I have taken. It really made the concepts learned stick in your mind by applying them to Wall St. Journal articles to compile the workbook.

One of the best classes I have taken at U.I. I definitely felt the most comfortable coming to this class than any other class. First time I was on a personal level with professor & that made the class that much more interesting.

Great class! One of the best at Iowa! Your (sic) made all this mrktg. stuff come together.

This has been my favorite marketing class mainly because I liked how Prof. Schultz taught his students.

Continue to use this format for class.

(Comment about reading Wall Street Journal)

(Comment about WSJ articles and exams)

[10 papers with no general comments]

Should only be twice a week.

(Comment about Wall Street Journal)

Must remember that not everyone in the class is going into marketing—try to relate it to most majors & how it is beneficial for them to know info.

(Comment about workbook load)

One of my favorite classes ever.

Great class, my best so far. I think (I hope!) it will really enhance what I can bring to a job/career.

I learned more about marketing from this class than I have in any other business class.

Great instructor - enjoyable to go to class - laid back guy w/good sense of humor - I really enjoyed the class.

Overall, I would say that this has not only been my favorite class but also the one I learned the most from. This is the only class that I feel has taught me something that can be applied in the job I obtain after graduating. I was very impressed with Prof. Schultz. More classes at the university should be like this class. This class has proven to be very valuable to me.

Great class, one of the top 5 I have taken.

This has been one of the most beneficial classes I have taken in the marketing & business school because it relates to current events.

Enjoyable class. Instructor and his material was very good.

Excellent class. Instructor should participate in writing a text or publishing some of his ideas.

It was exciting to have an instructor that actually cared if we learned the material. Plus his approach with The Wall Street Journal made it very "real-life" and not fake like with textbook examples.

- really enjoyed having lunch w/ the visiting executive - like reading the Wall Street Journal - more interesting than I though it would be.

Great class, and I learned a lot.

A very enjoyable class that is helpful in understanding todays (sic) business world.

Great class - very comprehensive.

Great course.

[12 papers with no general comments]

Overall, I really enjoyed this class.

The actual applications were very useful in learning the marketing terms.

(Comment about presentation papers)

[5 papers with no general comments]

(Comment about workbook)

Good class!

...I felt that outside of Monday lectures and visiting executives I might as well not show up & I didn’t. I want to say, however, Prof. Schultz is the most entertaining and human Prof. I have had in this Business College.

[2 papers with no general comments]

SUMMER 1995

It is a very valuable course which I feel ties all of the marketing concepts together. It is a great course to take before graduation.

I really enjoyed this class. Prof. Schultz makes it a pleasure.

I felt that the practice presentation was beneficial. Also, I feel that the course work was challenging but not so much that I felt overwhelmed or discouraged. I really enjoyed this course!!

This is a very beneficial class because it allows me to understand what is going on in the working society and how I should approach a problem. It’s a very interesting class.

This course helped me tie-in other marketing classes and organize what I have learned. The problem solving format is an excellent concept that will be a useful tool in a marketing career.

(Comment on changing presentation dates)

I enjoyed this class--the group project/presentation was fun--and I like coming to class.

This class was not difficult but I feel was very beneficial. I think this is one class that I will be able to use skills I learned in future work.

[6 papers with no general comments]

This may very well be my favorite course taken at the U of I. I would have to say that the Prof. definitely makes the course enjoyable. Skills learned from this course have already been utilized in my internship.

I really enjoyed this class. I found it "real world" and useful for the future, this is rare in most of my classes. It is my favorite class in the marketing dept.

This was one of the best classes I’ve taken here. This was a great way to end my undergraduate education!

My favorite class and instructor!! probably learned the most from this class that will help me in my career.

I really liked this class and professor Schultz. I learned a lot more than most classes I have taken here. He should teach more classes.

This has been one of the best courses I have taken. Prof. Schultz was one of the best teachers, if not the best, I have had here. Great class to end with.

Thanks Dr. Schultz. I really enjoyed your class and will actually saves my notes & folder from this class to use in the future.

I enjoyed this class very much. I think this class is tailored to produce good skilled marketing students. It prepares students for work.

This is the first marketing class I really got something out of. We use real world examples and it is easy to contribute to discussions. Also, the professor is not picky.

This course gave me a better understanding of my major because it brought every aspect of marketing together which enabled me to have a better grasp of marketing concepts that are relevant to marketing.

This is one of the most interesting class. For once I feel that I am learning something about marketing. It is very practical.

This class has taught me concepts that are relevant to real world examples unlike most classes in our college careers.

I can honestly say that this is one of the only classes I can walk away from & know that I learned something.

I thought this was one of the best courses I have taken. In terms of what I have learned - this class has helped me apply what I have learned -- to the actual business world -- specifically what I am interested in doing. Great class!

This was my most interesting and enjoyable class in the business college. Thanks!

One of my favorite classes in the college & especially in mkt. dept.

This is a perfect class to conclude a marketing major.

This is a very good class. I feel it helps prepare students for their future careers in marketing. I found this class invaluable.

Overall it was a very beneficial class & taught very well by Professor Schultz.

You are a very talented prof. - Easy to relate to and you did a great job helping us come closer to real world marketing. - Thanks.

I expect this course to prove rewarding in my career.

Overall, it was one of the better classes I have taken because it dealt w/ real issues, & not just a textbook.

Good course - almost enjoyable to come to.

Enjoyed the class.

Would have liked a little more structure to the class... [Note: overwhelming majority of students cite structure and organization as positives in other parts of the evaluation.]

This class would be perfect if so much emphasis wasn’t place (sic) on the exams. I have learned more in this class than any other...

I think this is a good class. It is interesting and relevant. I think the information will be useful in the future.

Good organization of lecture material.

Actually made me apply what I have learned over the past year.

A very interesting class that I would recommend to others although marketing majors are the only one’s (sic) to take the course as a requirement. I learned some marketing concepts and information which I think will help me in the real world.

A good cap to marketing classes at the U of I.

Wouldn’t have taken the course if it wasn’t required & would tell people not to take it if they would ask.

I really enjoyed this class.

Really enjoyed the class.

[Positive comments about instructor.] I learned a lot of useful information.

I really enjoyed this class and think that the way that Professor Schultz has organized it has aided my learning of the materials.

Very good class overall, best marketing class offered in helping people to prepare for the real world.

All in all, probably the most interesting class I have taken at the University.

I learned the most from this class, from all of my college classes, because of the relation to real life companies & examples.

I can’t believe the things I have learned in this class. I feel a lot more comfortable about marketing and what it is that I know about marketing.

(2 comments about grammar)

(Comment about test grading)

(Comment on guest speakers)

SUMMER 1994

The best class I have taken at the University of Iowa.

I really enjoyed this course more than any other I have taken at the U of I. The knowledge I utilized and obtained will undoubtedly aid in the attainment of my future goals.

This was the best instructor I have had at Iowa. I learned the most in this class.

Liked the course. Probably learned more here compared to all other courses.

I really enjoyed this course & almost feel cheated by taking it in the summer. I would like to have taken it during the fall or spring term.

[No general comment; positive comment on instructor.]

I really enjoyed this course it helps you learn and retain info relative to marketing in the real world. (As far as I know.)

I think this is one of the most important classes I’ve taken at the University of Iowa. It does a great job of integrating marketing concepts from prior classes, and shows you how to apply them.

Great class.

Great atmosphere for summer.

[5 papers with no general comments]

The best business course I have taken.

Good course. Very helpful and I learned some skills to take with me when I graduate.

I really enjoyed this course and & the structure in which it was taught. This made the course very beneficial to myself and other students.

A very valuable class.

This course finally makes me feel good about being a marketing major.

I liked the class a lot better than I initially expected.

Pretty challenging course. Teacher not as tough as I initially thought.

I feel a lot more in tune with real world marketing after taking this course.

This was the most relevant business course I have taken.

The marketing program needs more course like this one. This is a course that offers things a student can take beyond the classroom.

One of the most valuable courses at the UI for me.

Well organized -- knew what going to happen on Mondays, Wed., and Fridays.

I learned a lot and it is a good class but it tended to be confusing and frustrating at times.

Overall, this is a good class. I feel like I learned alot; just the teaching style of the professor I didn’t like.

Good class, because I learned a lot but I do not feel that I was pleased with it at all times.

Overall, I did like the class. Even though the Wall Streets got monotonous at times, it was better than just reading a book and memorizing it.

I really enjoyed the class overall and feel that a lot of the aspects are and will be helpful in the future.

I’ve gone from loving the class to hating it many times this semester.

I liked the marketing concepts introduced...(comment on instruction).

Not the best class. Should change the class to meet only twice a week.

(Comment on scheduling of final exam)

(Comment on length of presentations)

This class allowed me to apply all aspects of my previous marketing education in a highly practical way. I got a feel of what I can expect as I enter the job world in the near future. An excellent class.

By far the most entertaining/educational/applicable course in the business college that I have taken. I give credit for this to Prof. Schultz.

I think more classes should be this well planned and educational. The instructor is extremely organized and both he and his TA are very good about giving comments/feedback on your work.

It is the best class a student with a marketing major can take (even though it is required). I thoroughly enjoyed it and felt that I learned a lot. I will be able to apply the learned material in my job after graduation.

I really enjoyed the class.

Glad the class was created in time for me to take it... [adds personal note on career plans].

This class is one of the most applicable and real life courses I've taken. The WSJ as the main text is definitely an enriching experience. This class is excellent!

I thought it was a very interesting class that got me more involved with the WSJ. I would recommend Prof. Schultz to anyone.

Schultz is a riot!

Enjoyable class.

Overall I enjoyed the class and feel that I can take away a lot of what was taught and use it in the future.

Interesting class, enjoyed attending it.

Overall -- good class and interesting to attend. My favorite marketing class thus far.

[Begins with personal note] ... a great class.

Didn't like the test format but thought that the presentation and paper and the journal were excellent.

Dealing with real companies and real strategies instead of just terms in a textbook was a great change.

Visiting executives and having lunch with them was a good experience. Might be a good idea to have more of them come and visit.

Is a good class, but the instructor needs to be more encouraging and helpful.

Many of the classes were very boring and I wish that I wasn't required to take it.

Overall, I enjoyed the class most because I actually began enjoying the WSJ and otherwise I may never have read it or understood how relevant it is to business and world happenings.

(7 comments dealing with specific grading issues)

(4 comments dealing with warm classroom, class meeting time, and class size)

(Comment dealing with refresher handout and attendance)

This is far and above the best course I have taken at the University of Iowa. Thanks!

This is -- by far -- the best class I've taken at Iowa!

I highly recommend this class to all business majors not marketing majors alone.

Very good class to take -- I recommend it to younger marketing majors/minors.

Overall, I enjoyed taking this class. I am confident that I will benefit from the ideas and concepts learned in this class when I am a CEO for a major marketing firm in Chicago.

Good class because we could apply our knowledge to actual situations.

Overall, the class was good. It taught me to do critical analyzing.

Overall it was an interesting class.

Overall a helpful and useful class.

(4 comments on lectures, course structure, midterm exam and speakers)

I feel this is the best class I have had at Iowa. I hope it does not go the way of Bus. Policy and end up with 300 people.

Best class in Department!

I really enjoyed this class overall and have learned more practically than any other class. I know I can now apply what I have learned.

This was my favorite class in college.

Professor Schultz is a very effective professor and does a good job of both teaching and listening.

Thanks Professor Schultz. I enjoyed the class. I'm glad I took it even though I didn't need it.

Accomplished the goal of showing how different elements of marketing fit together as a whole.

This was a very successful class to cap my marketing studies at the U of I.

Excellent class -- I got a lot out of it without being overburdened with work right before graduating.

I thought this was a very interesting class. It was one of the best marketing classes that I have taken because you not only taught us marketing info but you made us apply it to everyday situations.

Instructor very competent and sincere.

In general I've had a very valuable learning experience with 6M:147 that it will hopefully help me in the marketplace.

By far the most valuable marketing course offered.

Overall the class was a very positive learning experience.

The cases were a very important learning experience. In fact, I probably learned the most from that.

It is one of the few classes in which I feel I have done more than simply memorize and regurgitate facts.

This course has some valuable information and I do think that it could be presented to the marketing student earlier in their academic career, maybe even their junior year.

I thought the format of the course was very effective. Mixing lectures, WSJ days and speakers was a good idea. It kept me from being bored, and kept class interesting.

Going back to the Wall Street Journal, I feel that learning what that paper has to offer is one of the most valuable lessons I will leave the university with.

It was one of the best courses I ever took, but I wish I could have contributed more through class discussions, or other written assignments. Thank you.

The material being presented in the class is very interesting. One of my favorite courses in this semester.

I feel I learned a lot more than most of my courses. You really help in preparing us for the real world. Thanks!

I probably learned more in this marketing class than any other. The fact that everything is current and deals with "real-world" problems is very valuable.

(2 comments on WSJ days)

(Comment on group presentations)

(Comment on visual aids)