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| Lectures |
Lecture slides are restricted to registered students who can access them from the eSyllabus. Visitors can view the unique content of the lectures here.
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Course Introduction
Marketing Careers
Growing Sales
Buyer Behavior
Product Strategy
Market Response
Competition: MAGIC
New Products
Product Design
Product Life Cycle
Natural Markets
Implementation
Marketing Success
Model-Based Marketing
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| © Randall L. Schultz. All Rights Reserved. |
|
|
| Lectures |
Lecture slides are restricted to registered students who can access them from the eSyllabus. Visitors can view the unique content of the lectures here.
|
|
|
| © Randall L. Schultz. All Rights Reserved. |