List of authored books, edited volumes and edited special issues of journals

1. Market Response Models: Econometric and Time Series Analysis, Second Edition Boston: Kluwer Academic Publishers, 2001, 501pp. (co-author with Dominique M. Hanssens and Leonard J. Parsons).
   
      1b. Chinese translation published by Shanghai People's Press, 2003.

2. Market Response Models: Econometric and Time Series Analysis. Boston: Kluwer Academic Publishers, 1990, 388 pp. (co-author with Dominique M. Hanssens and Leonard J. Parsons).

3. Information Systems Implementation: Testing a Structural Model. Norwood, N.J.: Ablex Publishing Corporation, 1990, 145 pp. (co-author with Henry C. Lucas, Jr. and Michael J. Ginzberg).

4. Management Science Implementation. Greenwich, Conn.: JAI Press, Inc., 1984, 182 pp. (co-editor with Michael J. Ginzberg).

5. Marketing Decision Models. New York: Elsevier North-Holland, Inc., 1981, 298 pp. (co-editor with Andris A. Zoltners).

6. The Implementation of Management Science. North-Holland/TIMS Studies in the Management Sciences, Volume 13. Amsterdam: North-Holland Publishing Company, 1979, 239 pp. (co-editor with Robert Doktor and Dennis P. Slevin).

7. Marketing Models and Econometric Research. New York and Amsterdam: North Holland Publishing Company, 1976, 300 pp. (co-author with Leonard J. Parsons).

8. Cases in Marketing Research. Hinsdale, Ill.: The Dryden Press, 1975, 270 pp. (co-author with Gerald Zaltman and Philip C. Burger).
   
      8b. Japanese translation published by Nihon Marketing Kyoiku Center, Tokyo, 1979.

9. Implementing Operations Research/Management Science. New York: American Elsevier Publishing Company, Inc., 1975, 334 pp. (co-editor with Dennis P. Slevin).

10. Simulation in Social and Administrative Science: Overviews and Case Examples. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1972, 768 pp. (co-editor with Harold Guetzkow and Philip Kotler).

11. La Simulation en Marketing. Paris: Dunod Editeur, 1971, 120 pp. (co-author with Philip Kotler).

12. Forecasting with Market Response Models. Special Issue of the International Journal of Forecasting, Vol. 12, No. 2, September, 1994 (co-editor with Leonard J. Parsons).

13. Series editor: Applications of Management Science: Public Policy Applications of Management Science, Volume 7. Greenwich, Conn.: JAI Press, Inc., 1993, 191 pp. (edited by Edwardo L. Rhodes).

14. Series editor: Applications of Management Science: Accounting Applications of Management Science, Volume 6. Greenwich, Conn.: JAI Press, Inc., 1991, 278 pp. (edited by Edward Blocher).

15. Implementation. Special Issue of Interfaces, May-June, 1987 (co-editor with Michael J. Ginzberg).

16. Applications of Management Science, Volume 5. Greenwich, Conn.: JAI Press, Inc., 1987, 303 pp. (editor).

17. Applications of Management Science, Volume 4. Greenwich, Conn.: JAI Press, Inc., 1985, 234 pp. (editor).

18. Applications of Management Science, Volume 3. Greenwich, Conn.: JAI Press, Inc., 1983, 291 pp. (editor).

19. Applications of Management Science, Volume 2. Greenwich, Conn.: JAI Press, Inc., 1982, 231 pp. (editor).

20. Applications of Management Science, Volume 1. Greenwich, Conn.: JAI Press, Inc., 1981, 388 pp. (editor).

Books and Institute papers cataloged by the Library of Congress

• Records from current catalog (23)   [view]

• Records from old catalog (1)   [view]

• Principles of Marketing (Revised January 2012)

• Product Returns on the Internet: A Case of Mixed Signals? (Published 2010)

• Link to the Ego Involvement-Product Failure Papers