List of student-consulting projects supervised by Professor Randall L. Schultz

1. Alcoa (1974)
   Study of the market for small diameter tubing (survey)

2. General Motors, Delco Electronics Division (1974)
   Analysis of alternative distribution strategies for security systems

3. TRW, Inc., Ross Gear Division (1974)
   Development of sales forecasting model (regression analysis)

4. Greater Lafayette Public Transportation Corporation (1974)
   Study of alternative promotion strategies

5. Journal & Courier (Lafayette) (1974)
   Readership survey

6. Eli Lilly and Company (1974)
   Study of pharmacists regarding generic prescriptions (survey)

7. Merchant's National Bank (Indianapolis) (1975)
   Study of Social Security direct deposit system (focus groups)

8. Purdue National Bank (1975)
   Marketing audit

9. WLFI TV (CBS affiliate, Lafayette) (1976)
   Viewership survey

10. Great Lakes Chemical Corporation (1976)
    Development of sales forecasting model (regression analysis)

11. National Homes Corporation (1976)
    Study of "on your lot" building (survey)

12. Purdue Athletic Public Relations Office (1976)
    Football audience survey

13. Purdue University, Krannert Graduate School of Management (1976)
    Marketing audit of placement services

14. Eli Lilly and Company (1977)
    Study of the market for antiarrhythmic drugs (survey of 10,000 cardiologists)

15. Indiana State Police (1977)
    Study of public image (survey)

16. Essenee Promotions, Inc. (1977)
    Study of shopping center promotions (personal interviews)

17. Purdue Exponent (1977)
    Readership survey

18. Purdue Memorial Union (1977)
    Study of food service (survey plus personal interviews)

19. General Motors Corporation, Chevrolet Division (1977)
    Intercollegiate marketing competition

20. Piper Aircraft Corporation (1977)
    Study of market for twin engine aircraft (survey)

21. Piper Aircraft Corporation (1978)
    Development of sales forecasting model (Box Jenkins)

22. Purdue University, Continuing Engineering Education (1978)
    Marketing audit

23. Purdue University, Continuing Engineering Education (1978)
    Study of in-plant noncredit courses of Indiana firms (survey)

24. Eli Lilly and Company (1978)
    Study of consumers regarding generic prescriptions (survey)

25. Krannert Graduate School of Management (1979)
    Study of M.S. applications process (survey)

26. RCA Corporation (1979)
    Color television study (conjoint analysis)

27. B.F. Goodrich Company (1980)
    M.B.A. recruiting study (survey)

28. Boy Scouts of America (1982)
    Marketing plan

29. Mary Kay Cosmetics, Inc. (1982)
    Study of ethnic/55 plus market

30. Southwest Airlines (1983)
    Study of travel planning (survey)

31. Mercantile Bank (Dallas) (1983)
    Site location studies

32. First Texas Savings (Dallas) (1983)
    Merchandising study

33. Warner Amex Cable Communications, Inc. (1983)
    Study of central business district communications market (survey)

34. Foxworth Galbraith (1986)
    Retail lumber customer survey

35. Lone Star Gas Company (1987)
    Study of commercial air conditioning market (survey)

36. WFAA/Channel 8 (1988)(ABC affiliate, Dallas)
    Marketing analysis

37. Fiskars (1989)
    Conjoint analysis for Gerber cutlery

38. Maytag (1990)
    Study of attitudes toward front-loading washers (led to Neptune)

39. Ertl (1991)
    Survey of agricultural replica customers

40. Cedar Rapids Symphony (1992)
    Audience preference survey

41. Pella (1992)
    Market study for vinyl windows

42. Farm Bureau (1995)
    Survey of membership in organizations