Why a new approach to implementation?

 The topic is almost never discussed in a practical way.

Marketing textbooks seldom discuss how to implement marketing plans, and they almost never explain how to do that in a practical way. Yet there is a large literature on implementation that can be applied to marketing.

The implementation profile concept allows a company to see where it stands against a set of key factors influencing the successful implementation of marketing plans. It is based on well-established findings on the implementation of models, systems and projects in organizations and used by analogy.

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