Useful marketing ideasTheProduct.com is not on Facebook, Twitter, LinkedIn or, for that matter, any other social site. Why?
The concepts presented here are original and stand on their own in searches for them on major search engines such as Google (see "Search Google.") Social media are an important aspect of the marketing of products, services and people, but not necessarily of ideas, particularly academic ideas.
The thousands of students who studied these ideas and the dozens of companies who used them are our source of social networking.
For citations see Google Scholar.
For books see Amazon.com.