This document is required for all research conducted at the University of Iowa involving human subjects. Please read it over and then, if you find the terms satisfactory, proceed with the study.

INFORMED CONSENT DOCUMENT

Project Title: Evaluating Web Sites
Investigator(s): Catherine Cole, Professor of Marketing, University of Iowa, Randall Schultz, Professor of Marketing, University of Iowa, Carolyn Bonifield, Ph.D. Candidate, University of Iowa

PURPOSE

This study involves research. The purpose of the research is to determine how consumers react to different web site formats. We are inviting people to participate in this research because they are interested in different Web sites. This project will last for about thirty minutes.

PROCEDURES

Those agreeing to participate can expect the following to occur. We will ask you to "shop" on a particular web site: specifically, you will be asked to browse the web site and choose (an) item(s). Once you have "shopped" the web site and chosen an item, we will ask you to make a note of this item, and exit the web site prior to actual purchase. Following this task, we will ask you to fill out a brief questionnaire which contains questions pertaining to your opinions of the Web site.

RISKS

There are no foreseeable risks to participating.

BENEFITS

There may be no personal benefit for participating in this study. However it is hoped that, in the future, society could benefit from this study by understanding how consumers rate e-commerce Web sites.

COSTS AND COMPENSATION There will not be any costs to the subject for participating in this research project.

CONFIDENTIALITY

Your name will not go on the questionnaire. No records of participation in this research project will be maintained. In the event of any report or publication from this study, the identity of subjects will not be disclosed. Results will be reported in a summarized manner in such a way that subjects cannot be identified.

VOLUNTARY PARTICIPATION

All participation is voluntary. There is no penalty to anyone who decides not to participate. Nor will anyone be penalized if he or she decides to stop participation at any time during the research project.

QUESTIONS

If there are any questions about this research project, please contact: Carolyn Bonifield 319-335-0933 or Cathy Cole 319-335-1020. Questions about the rights of research subjects or research related injury may be addressed to the Human Subjects Office, 300 College of Medicine Administration Building, The University of Iowa, Iowa City, Iowa, 52242, (319) 335-6504.

By clicking "continue" I agree with the terms of this study.